Building Brand Identity: How Wikipedia Defines Branding Success
It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it's an attempt to learn from their mistakes and
victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who've set the benchmark can inspire
reflection and spur us on to greater heights.
The world of branding success stories is one of the most fickle, given the rise of the web. Every day, there is more new information generated and
discarded than has existed for most of human history. Trends and fads come and go with ever-increasing speed, and things considered hilarious and
exciting baffle people just a few months later. Then there are successes that fundamentally change the way the world sees things. They become so
ingrained that everyone wonders where they'd been the whole time.
There is not enough good in the world to say about the Wiki project. Those who would criticize it for lacking accuracy and scholarly rigor have totally
missed the point. Wikipedia is the spirit of what the web is meant to be. It is cooperative, self-correcting, open to interpretation, controversial and
dynamic. Ever changing and yet extremely distinct, it represents the purest expression of what the web can and is meant to do. People are talking
about Web 2.0, but it's honestly already here in the form of the Wiki.
Wikipedia is a simple idea, one so straightforward that it could be imagined it shouldn't work â€” an encyclopedia free of charge, open for anyone in
the world to edit. It shouldn't continue to exist, by all logic. The internet is full of trolls who will eagerly fax sheets of black paper to people they're
displeased with, over and over until the receiving machine runs out of ink and seizes up. What in the world is to stop them from vandalizing the heck
out of every Wiki page they come across, a fate that many other Wikis indeed have succumbed to?
The answer is that Wiki has taken its audience serio