Making scented candles is simple. Wax+ Scent+ Color=Scented Candle. But how do you make those
candles stand out from the sea of other scented candles out there. One way is to corner the “green”
market. With a little bit of research you can be making scented candles that appeal to those who are
more eco-conscious.
A few of the elements of your candles that will appeal to the “green” community include things like
renewable wax sources and natural fragrances. Another thing you can do to help your “green” marketing
efforts is to package your candles in biodegradable or recyclable materials such as glass or recycled
paper or card board. Play up these points and you’ll be well on your way. So now let’s talk about
actually making scented candles for this demographic.
One of the attributes that make environmentally sustainable candles so marketable is the wax. Waxes
such as soy and beeswax are environmentally friendly. Soy wax is made from soy beans, and soy beans
are one of the most widely farmed products in the country today, providing everything from food to oil
to biofuel. Soy wax burns at a low temperature making it a better choice to have in a home with
families, as it’s less likely to cause burns. Making scented candles with soy wax also has another unique
benefit. When warm the wax, which is somewhat oily, is used as a great massage oil since it’s beneficial
for the skin. Beeswax is a much more dense wax, but it has advantages as well. Making scented candles
from all natural beeswax is very simple as the wax already has a natural sweet scent and color that is
characteristic of the wax. If you get the wax directly from the bee keepers, the wax will often still
contain flower pollen, adding to the sweet smell.
The other attribute of “green” candles that makes them so marketable is that they are usually scented
with pure essential oils. These oils provide a variety of healthy benefits through aromatherapy. Making
scented candles with pure essential oils allows for the oils to be suspended in