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Bigmouthmedia on Microsoft's Bing
By Iain Bruce
Dated: May 28, 2009
Bigmouthmedia has welcomed the launch of Microsoft's Bing search engine
Bigmouthmedia has welcomed the launch of Microsoft's Bing search engine for introducing renewed
competitive impetus and consumer choice to a marketplace currently dominated by Google.
Europe's largest independent digital marketing agency praised the new service, due to be unveiled on the
back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search
sector's development. Citing Microsoft's pan-European approach and collaboration with key agencies in
advance of the launch, bigmouthmedia (http:// www.bigmouthmedia.com/ ) believes that Bing could add a
refreshing new dynamic to the industry.
"Competition is always welcome. It has been some time since the search industry had a realistic alternative
to Google, and if Microsoft's new engine can provide that then it will be of obvious benefit to both digital
marketers and consumers alike," said bigmouthmedia CEO Steve Leach.
"Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher
that there really is an alternative, then this could be a pivotal moment in our industry's evolution."
Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch,
bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo
do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch
followed by the introduction of a range of country-specific services. Similarly, it is expected that we will
also see Bing evangelists active in Europe and not just the US.
Bigmouthmedia's initial assessment of the new service is that in its initial incarnation Bing will do enough
to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly