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In today's competitive job market, the importance of making smart, well-informed career decisions cannot be
quantified. Even in these difficult times, we know it's not enough to get any job - it's about the right job, at the
right time.
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5 Ways to Be Found with your LinkedIn Profile
By Jan Wallen
Your LinkedIn Profile is your presence on LinkedIn. You can't do anything in LinkedIn until your
Profile is up. It's like your resume and your own personal Web page in addition to the Web sites you
may have.
People do searches in LinkedIn when they're looking for products and services, for top talent to fill
positions, for jobs, and for answers to questions they have. You'll look for these same things when you
search LinkedIn. And search engines search your Profile when it's completed.
When someone looks at your Profile, they'll decide whether to connect with you, hire you as an
employee or for your services based on what they see there. Make it a good first impression, and
make it compelling so that they contact you.
Here are some tips for creating your Profile so that you're found on LinkedIn, and your Profile shows
them that you're the best person to connect with.
1. Before you go to LinkedIn to create your Profile, think about your Big Picture Vision of your career
and life. Write down the answers to these key questions: 1) What is your expertise and what are you
known for? 2) What do you want people to ask you for now? What do you want to be known as the
Expert in? 3) When people think of Tiger Woods, they immediately think of "golf". What do you want
them to think of when they think of you?
2. Have your resume handy as you write your LinkedIn Profile. You want to be complete,