A social bookmark-
ing site used for
sharing and storing
bookmarked pages
Site is intended for people to
bookmark content. You can
see what people tag with your
brand name, but communica-
tion with them is nonexistent.
Not enough ongoing brand rec-
ognition to make it worth your
while unless you want to be
known for providing reference
content for later retrieval.
Not as big as it used to be, but
informative, massive reference
pieces bookmarked for later
use can net you a few thousand
recurring monthly visitors.
Pretty much everything about
the site helps: When your page
is bookmarked, it's a direct link
back to your site. When you're
on the front page of the site, the
big category tag pages are full of
trust, which will pass directly to
your URL.
The community is fickle, and
anything perceived as spam
will be destroyed. However,
look deep into the categorized
"subreddits" to unearth small
niche communities, and you
could get valuable feedback.
Unless you're a bacon company,
don't try to build your brand
here. You'll end up banned from
the site without even realizing
what happened.
If Reddit loves you, then traffic
is o en right up there with Digg
and StumbleUpon. Be careful:
Push too hard for votes from
your friends and risk being
banned, but don't push at all
and you'll wind up with nothing.
Make the front page and
many reputable sites will pick
up your story, generating valu-
able backlinks and extending
trust to your site.
A social news
community where
users post links to
the site’s home page
Editor-driven and moderated,
so this shouldn't be your
primary focus.
Noncommercial sites are heavily
favored by moderators, so
business sites should not waste
time in this uphill battle.
Get in the moderators' good
graces, and you have a chance
to hit absolutely massive num-
bers -- but it's a long shot.
If you make the front page of
Yahoo, then you will get a ton
of backlinks, but chances are
unlikely unless you are a large,
established brand.
A social news site
whe