Was It Only
When Johannes gutenberg invented the printing press in 1440, there were
those who said:
“Great, now it costs less to print my ideas.”
there were others, however, who took a more expansive view. they said:
“Whoa. Information can now get in the hands of the masses and not just the
elite. There will be some sweeping societal changes that will come about now
that printing is really cheap. What will they be and how can we capitalize?”
guess which group was ready for the monumental societal transformation that
subsequently rocked europe?
So, Which Group Are You In?
We are facing a similar historical moment with the advent of social media. Only
this time, instead of the printing press, the tools are blogs, Facebook, twitter,
youtube, linkedIn and all the others.
the Massive change?
eVeryOne is a communications channel and “everybody can talk to everybody,”
as Clay shirky writes. there are 1.2 billion people online. there are 4.8 billion
cellphones. those numbers are not going to decrease.
this tectonic-sized shift in communications and channels affects the audience of
our marketing efforts (you already read that whitepaper, right?), but it also raises
the much larger question:
How must organizations evolve their
marketing functions to exploit these
changes and opportunities?
HOW tO InCrease yOur
Odds OF “gOIng VIral”
Your tIMe IS
there is a HuGe difference
between how you can use
social media as a marketer
and what its arrival means
for you. this e-Book is
about the latter. the changes
that social media is forcing
upon us as marketers are
What you will walk away
a better understanding of
How you need to adapt
your marketing function
Hint: it involves a flower.
Dandelion Marketing: How to Increase Your Odds of “Going Viral” | 1
never stop marketing
the traditional job of a marketer seeking to drive sales was fairly straightfor