Published date: June 30, 2008
© 2008 Avangate page 1
Interview with Nico Westerdale
"It's all about having good relationships with your customers and
your business partners"
Adriana Iordan, Web Marketing Manager, Avangate
Interviews, Published date: June 30, 2008
Nico Westerdale is the president of Iconico, Inc., a company providing software
tools and services for designers and developers including the award winning
Screen Calipers. Owning an Oxford bachelor degree in fine arts, he has
managed to successfully combine his artistic tastes with the practice of
software company management.
Iconico, Inc. also runs http://www.bitsdujour.com/ , the leading 24 hour discount deal
website for independent software vendors. Enjoy reading some advice emerged from his own
experience on how to run a website and how to sell more.
Adriana Iordan: You are a graduate of Fine Arts – how did you end up in the software
industry? Please tell us a bit about yourself and about the software company you are leading.
Nico Westerdale: I've always done art and I've always been around computers, so for me the
two go hand in hand. My father bought me my first computer in 1982, a ZX Spectrum, and you
could write BASIC applications on it, so I grew up just knowing how to code. I've always been
interested in creating things so Fine Arts was a natural step. In my degree show I showed a
lightswitch that controlled a lightbulb in Holland, it was a simple use of some very complex
I started Iconico, Inc. almost accidentally. I had made a few web design tools that I had on
my website and decided to start selling them. People got interested and the products grew, so
much so that I could focus on the applications rather than on consulting work. We still do
consulting, but now our focus is on marketing applications and providing g