S M A N e w s J u n e 2 0 0 5 V o l 3 7 ( 6 )
A e s t h e t i c M e d i c i n e
surgery, botulinum toxin injections for neurological
conditions, correction of facial deformities from physical
assaults, traffic and industrial accidents would not fall into
this category. In most of these cases, the psychological
trauma and burden from physical disfigurement is
pathological. (Also see article by A/Prof Goh Lee Gan on
AM is seen as a potential source of significant income for
the medical practitioner as well as for the nation. In her
article “Who says Singapore isn’t hip?” (The Sunday Times
May 8, 2005. Page L14), Sumiko Tan wrote:
“Plastic surgery is so big and neighbouring countries
are already marketing themselves as nip-and-tuck tourist
destinations. But Singapore has the advantage of a
reputation for top-notch medical care. Why don’t all
parties concerned – doctors, medical and tourism authorities
and the media – come together to brand the country,
as say, Botox Central of South East Asia? Or a Lasik hub?”
PRACTICAL QUESTIONS FOR THOSE
Some doctors have asked themselves and their peers regarding
what to do if they want to start an aesthetic practice. Below
is a list of suggested questions to think through before
embarking on any newly learned procedure.
Is this procedure scientifically sound?
• Have I carefully considered my legal and ethical
• Do I know my legal liabilities due to the special nature
of cosmetic practices?
Have I paid the correct subscription category to the
medical defence organisation in order to avoid not
being covered when sued?
Can I recover the costs of equipment in order to survive?
Can I avoid financial distress, cash flow problems and
monthly total costs – monthly turnover. NPV, IRR, payback
• Will I put undue pressure on the prospective client?
Can I recover the losses (from opportunity costs of time spent
undergoing training and dollar costs of training courses)?