BuskerLabel Launches Crowd-Funding for Upcoming Music Under Creative
BuskerLabel enables artists to raise funds and gain True Fans by selling legal, early access to
unreleased albums licensed under Creative Commons.
Rome, Italy (PRWEB) March 3, 2010 -- BuskerLabel announced today the public availability of its
crowd-funding platform for releasing music albums online under Creative Commons license.
BuskerLabel, a self-funded startup based in Rome, offers an innovative platform to the music business by
focusing on the excitement and anticipation that precedes an album's release.
In return for pledging cash, fans can get early access and listen to a stream of the entire album uploaded by the
artist. Upon release, they are rewarded with a high-quality "lossless" tracks download and a public
acknowledgment with their name displayed on the album's page.
Any artist can start the fund-raising phase with the simple action of uploading tracks and choosing a release date
in the future. Artist offers a single track for free as a promo. Based on this, users can decide whether or not to
make a pledge using BuskerLabel's own virtual currency, called a "Koin". One Koin is equal to one Euro and can
be purchased conveniently using PayPal. After giving one or more Koins, fans gain the privilege to playback a
stream of the entire album. If a person does not like the album, the fan can withdraw support in the last five days
On the chosen date, the album is released under a Creative Commons license allowing all Internet users to freely
download and share tracks for personal use. Creative Commons licenses maximize the legal diffusion of music by
bringing more and more fans to the artist for subsequent releases and, most importantly, for live tours that depend
mostly on the "brand awareness" of the artist's name.
BuskerLabel passes on to the artists 80 percent of the collected money immediately following the release date.
BuskerLabel is different from existing fund-raising online services