appbackr Wholesale Marketplace for iPhone
Applications Wins PayPal X Developer Challenge
Innovative Digital Marketplace for Value Added Marketers Lets iPhone Developers Get Immediate Funds™
and Pays Backers a Profit When iPhone Apps Sell
March 23, 2010 07:23 AM Eastern Daylight Time
PALM DESERT, Calif.--(EON: Enhanced Online News)--Today at DEMO Spring 2010, appbackr
(www.appbackr.com), the first wholesale digital marketplace where iPhone app developers can get immediate
funding by selling wholesale units to buyers, was named a winner of the first PayPal X Developer Challenge.
appbackr was chosen from eleven finalists by a panel of expert industry judges, including Pierre Omidyar, chairman
of eBay Inc.; Scott Thompson, president of PayPal; Marc Andreessen, general partner of Andreessen/Horowitz;
Roelof Botha of Sequoia Capital; and Scott Cook of Intuit. The eleven finalists also were selected by popular vote
on x.com, PayPal’s developer site, having been chosen from a starting field of more than 650 entrants. The two
winners share $150,000 in prizes.
appbackr represents a new approach for Value Added Marketers (VAMs) and other wholesale buyers to purchase
wholesale copies of iPhone applications before they are available on iTunes. The challenge facing many iPhone app
developers is that it takes time and money to launch new applications in the iTunes Store. appbackr gives developers
immediate funds by letting wholesale buyers and VAMs buy wholesale copies of the apps in either finished or
conceptual form. This generates immediate funding for developers, and generates future revenues for buyers who can
realize a profit of 25 to 67 percent when the apps are sold on iTunes. And all transactions are processed by
appbackr and powered by PayPal.
“Today we are proud to have appbackr selected by five preeminent judges and the PayPal X developer community
to be one of the winners of this challenge” said Trevor Cornwell, founder of appbackr. “We created appbackr to
help developers build a val