Within this article today on copywriting tips, we'll look at how you can
acquire more clients as well as improve your writing skills.
Improving these two skills will allow you to have a meteoric rise in th
e income that you bring in. Many copywriters are very strong in their
profession but are not very good at procuring clients. If you are able
to sell yourself to potential clients, you'll never find yourself shor
t of work. The ability to sell yourself is what will set you apart fro
m all the other freelance copywriters out there. You must make sure th
at you have a portfolio of your best work. Within this portfolio, you'
ll want to have a letter explaining your qualifications along with samp
les of your writing as well as testimonials from your previous jobs. I
f you are able to e-mail this to your potential clients, this will help
set you apart. They can see the professional work you have done in th
e past as well as the client base that you currently work with. If you
are able to reference Fortune 500 companies you have worked with, thi
s will continue to improve your credibility. If you are just starting o
ut in the copywriting field, delete the potential references and replac
e this with more work that you have done in the past. If you have worke
d for an advertising agency and are beginning to freelance, make sure t
o include some the work that you have done at the advertising agency.
Two possible ways that you can acquire clients are to post at diffe
rent contracting websites such as elance.com or directfreelance.com.
You can also research companies who you can potentially see if they
need work. If you spend time reading the business section every da
y, cut out articles that might be within your particular field and k
eep them in a centralized location. This could be a potential sourc
e of leads for you depending upon how the companies are doing and if
it is in a predicament where your skills may be needed
If you want to learn more about w