Passing the Torch
From the little kids opening up lemonade stands, to the teenagers mowing lawns during the summer, or creating online businesses, our world is filled
with children taking their first steps into the world of business.
Most of them are left to work things out as they go, often without any kind of real guidance, especially in the world of marketing. These small
businesses are the foundation for future larger businesses when they grow up, and there is no better time to get their first experiences in marketing
than when they are younger.
Many teenagers just do not think about marketing, or at least no major marketing other than word of mouth, because they are not as well acquainted
with a larger marketplace. They do not have the same level of direct competition, and so why would they think about marketing?
Furthermore, people just do not expect the same kind of marketing from teenagers as they would from other businesses. All of this means that when
they do market, it will have a larger impact than normal because it was not expected and it shows a person taking the time and financial investment to
make their small business venture strong.
Take the time to explain to them different marketing possibilities. Often smaller marketing pushes are cheap enough to be within their financial means.
Tell them to get an order of poster printing done and research different areas around town they can put them up.
This gives them experience with a number of different important factors in marketing. First, they get experience designing a poster, a skill that can be
applied to a wide variety of advertising down the line.
Second, they get experience researching the market place. They will need to see where their customers are hanging out in order to place their posters
up in the best locations possible. Research has always been one of the core foundations to strong marketing, and an invaluable skill to gain early in
Lastly, it gives them a firsthand look into the idea of balancing out the costs of marketing agains