Digital Insight’s New Name is Intuit Financial
New Brand Reflects Unique Offeringsand Customer Insights Intuit Provides to Financial Institutions
March 17, 2010 08:03 AM Eastern Daylight Time
CALABASAS, Calif.--(EON: Enhanced Online News)--Today, Digital Insight, an Intuit Inc. (Nasdaq: INTU)
company, announced it has a new name, Intuit Financial Services. The new name and brand more accurately reflect
the unique insights and assets the company provides its financial institution customers as Intuit.
“Digital Insight has long been synonymous with excellence in online banking, but online banking by itself is becoming
increasingly irrelevant as consumers and businesses need and expect more from their financial institution,” said Sasan
Goodarzi, president of Intuit Financial Services. “Since becoming an Intuit business in 2007, we’ve leveraged a wide
range of assets to create truly unique offerings that are so much more than simply online banking. Our new name
better reflects who we are today, and where we are going.”
Through in-depth research and observation, Intuit Financial Services gains unique customer insights into the key pain
points and latent needs of consumers, businesses and the financial institutions that serve them. The company then
uses a rigorous customer-driven innovation process to provide insights, solutions and services that help make
financial institutions the place consumers and businesses manage their financial lives. Some examples include:
TurboTax® for Online Banking, FinanceWorks™ for personal financial management and Small Business
FinanceWorks™ to help small businesses grow and manage their cash flow.
More than nine million consumers and businesses use Intuit Financial Services’ solutions through its network of
financial institution customers.
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses;
financial institutions, including banks and credit unions; consumers and