Campbell-Ewald Helps NEC Display Solutions Develop VUKUNE
11.17.2009 – Detroit, Mich. — NEC Display Solutions of America enlisted Campbell-
Ewald's expertise to help develop its newest product, VUKUNET, an innovative web-
based platform that connects digital signage network owners to a whole new world
of potential advertising revenue and also provides advertisers and ad agencies a
revolutionary way to leverage digital out-of-home advertising.
NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring
the VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-
Ewald contributed its ad industry insights and user experiences to VUKUNET's
design and development. From there, the teams collaborated on identity
development, including product name and logo design, as well as product launch
strategy and execution.
"We feel extremely fortunate to have worked with Campbell-Ewald on the
development of VUKUNET. Their knowledge was invaluable in designing this
groundbreaking platform for digital place-based media," said Pierre Richer,
President and COO at NEC Display Solutions. "They brought their ad industry
knowledge to help us design a revolutionary ad-serving tool that will connect all
digital network owners with potential advertisers."
"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-
Ewald Executive Vice President, Account and Digital Director, who spearheaded the
VUKUNET efforts at Campbell-Ewald. She previously partnered with NEC on a
Website project ten years ago. "It was very exciting to be immersed with them in the
entire product development process -- from design to launch."
NEC developed the innovative VUKUNET platform to connect digital signage network
owners (airports, retailers, hospitals, etc.) with advertisers. For network owners, the
automated technology enables advertising inventory management, proof-of-
performance reporting and payment consolidation for the ads. For advertisers and