British Columbia
Cultivated Mushroom
Industry Initiative
Five Year Strategic Plan
2006 – 2010
i
Table of Contents
1 PURPOSE .................................................................................................................1
2
INTRODUCTION .......................................................................................................1
VISION ............................................................................................................................3
MISSION..........................................................................................................................3
PRINCIPLES AND VALUES.................................................................................................3
3 MUSHROOM INDUSTRY PROFILE .........................................................................3
LARGER CONTEXT...........................................................................................................3
CURRENT STATE – AGARICUS - BC..................................................................................5
CURRENT STATE – SPECIALTY – BC ................................................................................7
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS......................................................9
4 GOAL OVERVIEW ..................................................................................................11
5 FISCAL STRATEGY ...............................................................................................14
PROPOSED EXPENDITURES ...........................................................................................14
COST SHARING .............................................................................................................14
PARTNERSHIPS .............................................................................................................15
6 GOALS, STRATEGIES AND ACTIONS .................................................................16
7 PROGRAM