May 10, 2017 | Caroline Murphy |
It goes without saying that for marketing the products and services of a company an online presence of the business are the most essential as online marketing is here to stay and if you cannot keep up with it then you may as well perish into oblivion. But just being online is not enough for any business. The SEO strategy factor also plays an important role in diverting traffic to their optimized website designing Mumbai and for a good SEO strategy marketers have to look for an SEO company who has top SEO providers and the business that they can win over the changing Google algorithms.
Speaking of which there is also another matter of Google algorithms which keep changing, no doubt for a better user experience, but creating challenges for the online marketers on the way. The changes that Google brings about in its algorithms are based on the search engine results pages and the behavior and preferences of the users of the search engine. It observes the preferences of the user and tries to make their experience at the search engine a bit more intuitive. As I said whatever the search engine does or make changes is for a better user experience of its users but it can come in the form of challenges for the marketers as it is not as easy to alter or modify themselves or their marketing strategies keeping in mind their SEO goals.
But, nonetheless, here are some tips that can to some extent help marketers to do just that:
1. Diversification of traffic:
As they say that your source of income should not be dependent on a single source but should be from other alternate sources as well so if in case the main source of your income for some reason shows signs of decreasing or depletion you can earn income from the other alternate sources instead of going bankrupt. The same policy applies when you are trying to increase the traffic or visits on your website. The business strategy of content distribution whether visual or written should be such so as to earn visitors via Google from some platform or the other. The key here is to strategically diversify yourself keeping in mind your target audiences but at the same time not wearing yourself thin.
2. Make changes in your keyword strategy:
The real estate in Google properties is highly competitive because of which is a challenge for businesses to see its name on the first page of the SERP and if you are not visible on page number 1 you are practically invisible as the first page of the SERP has the highest click through rates. So what do you do? What you do is make changes in your keyword strategy and make it more user-friendly, which means the keywords are targeted towards the way people use the search engine. Make use of the keywords research tools by Google to know the long tail conversational keywords that are in nowadays.
3. Increasing quality content to engage searchers:
Know that the user and solving his query is the first priority of your business. To do so a marketer will have to brainstorm all the possible queries his customer can make and be ready with their answers. Also keeping the user experience as hid first priority he can make changes on his website so that his website becomes a one stop answer to all the problems or queries of his clients.
Google has changed a lot since his inception and we all know it is not going to stop doing so. So as a marketer what you can do is keep yourself armed and ready for any future changes planning a strategy to meet the changes head on.
Caroline Murphy belongs to Cambridge and she is currently staying in Mumbai. She has been working for Notion Technologies more than 2 years which is India's best web designing company in Mumbai. She has tremendous experience in website designing and has been extremely successful in providing web development services.
Notion Technologies have gathered huge knowledge base through nonstop invention and learning, we have done it all. We have effectively delivered many projects in the areas of Application Development, Web Designing & Development, Responsive Site, SEO packages, Social Media, Content Management System and E-Commerce Solutions. We are accustomed to an urge to inconsistently explore more.
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