Best content and
Best advertising value of
any regional guide in BC
participate in the best vacation guide
in British Columbia!
The Vancouver Island Vacation Guide...
• is Tourism Vancouver Island’s flagship publication
• is used extensively throughout the tourism industry
• plays a major role in Tourism Vancouver Island’s
• ensures you get exposure to this lucrative market
• is the official guide used by Tourism BC in promoting
of readers surveyed...
• 88% used the guide as a travel planning tool
• 58% made a trip to the region
• Short Haul Market — Edmonton, Calgary, and
• Long Haul Market — Toronto, Los angeles, Florida,
• Follow-Up Fulfillment for Travel Trade Shows and
Media Appointments — rendezvous Canada, Canada’s
West Marketplace, national Tour association u.s.a.,
spotlight Canada, I.T.B. Germany, Canada Media
Marketplace, and Go Media Canada Marketplace
norTH aMErICa rEprEsEnTs MorE
THan 80% oF THE ToTaL TourIsM
MarkET For BrITIsH CoLuMBIa
To ensure that advertisers in the
Vancouver Island Vacation Guide
are exposed to this vital market, Tourism
Vancouver Island distributes the guide
at 130 visitor centres throughout the
province, as well as more than 194 aaa
and Caa offices in Canada and the u.s.
The Vancouver Island Vacation Guide is Tourism
BC’s official publication for the region, one of the
six provincial tourism regions within Tourism BC.
distribution by Tourism BC of the Vancouver Island
Vacation Guide includes:
• six Tourism BC super Centres, which attract more
than 3 million visitors annually
• direct to visitors through mail fulfillment and the
1-800-HELLo BC line
• Tourism BC offices in australia, G