How Does Reputation Management Work?
The purpose of online reputation management is to display your personal or business
brand in the best possible light across the web. In regards to your reputation, what can
be controlled with reputation management? There are certain methods that can help
you control what others see about you or your business online.
Here are the various online sources and platforms where negative content can appear:
Google Searches
Many instances of reputation management start with online searches from Google and
other search engines. Whether it is a search result, image, or video that appears, you’re
at risk of having a negative reputation on search engines.
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Public Relations
News articles are often the first thing that people see when they Google your
business’s name or peruse their news feeds. Even though people are aware that fake
news exists, we still tend to believe what we read in the news.
Online Reviews
Whether there are bad reviews on your website, or another website, fixing reviews can
be important for businesses. Reviews play an important role with how consumers
make purchasing decisions. There are many review websites that exist online
including Google My Business, Yelp, Bing Places, and many more.
Images & Videos
Negative videos and images that surface online can affect the reputation of both
businesses and people. Reputation management in the context of online images and
videos means removing or burying them.
Social Media
Social media can be extremely damaging to reputation due to the ease of content
going viral and reaching massive amounts of people. Social media platforms are used
as a constant interaction, so managing your image and content and social media is
important – and in cases where neg