Advertising and Promotion (MKT621)
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INTRODUCTION TO ADVERTISING
This course is designed to teach and guide the students to know and learn about Advertising
and Promotion. In this course we will try to acquaint you with various aspects and applications
and requirements. Besides teaching you about the introduction and history of advertising this
will also guide students about its growing importance, definition and various aspects. The
major components to learn will be its skills in modern world, the overall importance and
significance of its practice in different scenarios.
After going through the contents of first lecture, students will be able to know about
Advertising and promotion with its growing importance and its definition with different
Introduction to Advertising and Promotion.
Its growing importance.
C. Definition of Advertising.
D. Explanation of Personal and non-personal selling.
This lecture introduces the students with the background, definition, and growing importance in
the modern world. During this we will be discussing the above mentioned aspects of
Advertising. We will also briefly try and explain the difference between personal and non-
personal selling and related advantages and disadvantages.
In fact today advertising is every where, on radio, TV, newspapers, billboards, magazines and
even on the side of the town buses. The global market has expanded tremendously, and
manifolds. Advertising serves three main purposes:
1. To get or win new customers.
2. To increase use of products or services among existing customers.
3. To help potential customers make a choice among competing brands.
Advertising has great influence on us whether we are aware of it or not. Let us now first of all
try to know about its growing importance:
GROWING IMPORTANCE OF ADVERTISING
• We see 100’s of ads. Every day.
Consciously or subconsciously advertisements have t