Caption: from left to right: Andres Gonzalez, President EFICI CORP, Lee Araujo, Business Leader Mobile VISA, Valentín Echeverry, VP Technology, Redeban
Multicolor.
Press Release
Editorial Contact:
Candice Georgi
cgeorgi@efici.com
Phone: +1-888-77-EFICI x 202 (USA)
Intl. Callers: +1-305-263-8181 x 202 (USA)
ANDRES GONZALEZ, PRESIDENT OF EFICI SPOKE AT CARDS & PAYMENTS 2010 ABOUT THE
DEVELOPMENT OF MOBIL PAYMENTS IN LATIN AMERICA
Miami, FL, June 22, 2010. – Andres Gonzalez, President of EFICI, proudly participated as an expert speaker at
Cards & Payments Latin America 2010, an important international congress that took place at the JW Marriott
Hotel in Miami, Florida from June 16
th
through the 18
th
. The event gathered issuers, acquirers, processors and
other professionals to share experiences, discuss the latest trends and exchange local and global best practices to
reach success in the region.
Andres Gonzalez, conducted the mobile money panel together with representatives from VISA and Redeban
Multicolor in which they discussed the most recent changes in the region’s regulations, the technology and the
collaborative model needed to reach consumers in the Latin American market and to make mobile payment a
reality.
“The adoption of Mobile Payments in the US and Latin America, is progressing slowly compared to other regions
such as Europe, Asia and Africa. Success requires the introduction of a lower cost model for financial institutions,
Mobile Network Operators (MNOs), merchants and users, with a disruptive technology to break the barriers of
adoption. It is for this reason that EFICI launched EFICASH™ an eWallet solution designed to facilitate mobile
payment adoption and rollouts. Banks can now offer their clients, the ability to conveniently and securely send
and receive payments from anywhere at any time. There is much to be done, but we are certain that the winners
of the mobile payments industry in the Americas will be those who quickly achieve crit