FRED & FARID is a global creative agency, a creative partner to accelerate companies’ growth. FRED & FARID does creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai.FRED & FARID is a new agency model developing creative solutions to business challenges, connecting you to culture, grounded in a purpose. FRED & FARID is expert in business acceleration. FRED & FARID is media agnostic. Depending on your challenge, our solution will come through creative consulting, brand strategy, branding, content, social activation.
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5 Effective Brand
Marketing
Strategy
Be a person
If you want to be successful
in your brand marketing
efforts, you have to be a
person. What exactly do we
mean by this?
People don't want to interact
with a cold society that is all
about profit. Today, you need
to be closer to your audience
and act more like a real
human than a money-hungry
business.
People want to interact
with your brand and the
people who created it.
They don't want to see
rigid, robotic corporate
messages, but rather these
prospects wanting to talk
to your brand like you're a
friend.
Interact with your audience
In addition to being
humanistic with your brand,
you need to engage with your
audience. When you interact
with your audience, you are
building a directory between
your brand and the people
who matter most to them.
You can get social by posting
content or questions on social
media and commenting on
posts. Again, you want your
brand to remain humanistic.
By engaging with your
audience on your page and
other pages, you will get
better brand recognition.
But social media isn't the
only way to engage with
your audience. You can use
the chat functions to help
you connect with your
audience. Whether it's a
chatbot on your own
website or on social media
platforms, you can use
these chatbots to answer
your questions, address
your concerns, and help
people with the buying
process.
Create content
The content creation helps
you effectively increase
traffic to your page for people
to become familiar with your
brand. This is one of the best
strategies for building
awareness of your brand.
When you create content ,
you share your expertise with
your audience. You give them
the relevant information they
want and need to establish
you as a leader in your
industry.
You can plug these
keywords into Google and
see what shows up in the
search results, which helps
you determine the search
intent of a keyword. You
can also check the "related
research" section to see
what types of questions
people are asking around
your topic.
Make the content shareable
One of