Low-calorie Food Market - Global Industry Report, 2030
The global low calorie food market was valued at over US$10 Bn in 2019 and it is expected
to grow consistently between 2020 and 2030. Transparency Market Reports (TMR) in its
recent study uncovers hidden growth opportunities within the market and studies the key
restraints. According to TMR, the rising focus on health and wellness among consumers will
give tailwinds to the growth witnessed in the low calorie food market.
Consumers around the world are responding to the increasing prevalence of diabetes, obesity,
and other health maladies by adopting healthier diet. As a result, demand witnessed in the
low calorie food market has surged. Thanks to widespread media coverage to health and
fitness, they are adopting low calorie diet to aid weight loss.
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Low Calorie Food Producers Find Lucrative Prospects in Mature Markets
Obesity is particularly widespread in countries such as the U.S., Australia, and the U.K.
Studies reveal that 20% of the population in their countries are obese. This however spells
good news for the market. Low calorie foods are relatively high priced, which been inhibiting
penetration for companies in Asia Pacific and Rest of the World so far.
As a result some of the leading companies in the low calorie food market are more reliant on
opportunities present across mature markets. However, this could change over the course of
the report’s forecast as consumers across Asia Pacific and Rest of the World exhibit higher
willingness to spend on healthy diet.
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