For a winning marketing strategy, one can use a website, marketing funnel, and sales funnel. It is said that a sales funnel contains a buyer's entire purchasing process; it involves many landing pages with different calls to action (CTAs).
The main objective of both a sales funnel and a landing page is to generate leads and make them customers. This blog will explain to you everything about marketing funnel vs. sales funnel:
1. A sales funnel includes stages acronym AIDA (Awareness, Interest, Decision, and Action), while a marketing funnel’s objective is to get the visitor's contact information.
2. A marketing funnel can be a single webpage with a predefined objective, while a sales funnel could be a combination of web pages, driving visitors to become customers.
3. In the marketing funnel, visitors can either take action or leave; on the other hand, the sales funnel did the final conversion.
4. A sales funnel significantly reduces the conversion cost; while a marketing funnel may use paid ads to reach the niche market
The ultimate objective of both the funnels is to build a healthy relationship with potential customers and convince them to make a purchase. For successful funnel conversions, there is a need to keep on testing and optimizing the landing pages. For this, you can use A/B split testing technique.