Components and Benefits of Amazon Variation
With the ever-increasing competition in Amazon sellers must ensure that their customers have a
pleasant experience. one method to achieve this is to provide different products.
This article will cover all you should be aware of about Amazon variations including the
advantages of creating variations as well as how you can add variations to current Amazon
Diversity is the key. If you want to meet the requirements of many individuals, it's not possible to
take an all-inclusive approach to listing your products.
The ability to create variations on existing Amazon listings lets you meet the requirements of a
variety of buyers with one single listing.
Amazon listings variants are an excellent way to increase the visibility of your product and
increase your conversion rate on Amazon.
What Is an Amazon Variation Listing?
Amazon defines variations, also known as parent-child relationships as the variety of products
offered in one listing. Products can come in a variety of sizes, colors, scents or flavors.
For example, instead of having eight distinct listings of water bottles which are available in
various colors and three sizes, you could group them all on the same detail page. The various
ASIN variants are shown in the form of color options.
Three Components of Amazon Listing Variations
Amazon variation listing consists of three elements: parent ASINs, child ASINs and Amazon
1. Parent ASINs
The parent ASIN is sometimes called a parent listing is a non-buyable product which serves as
an alternative for children's ASINs and variations. Also, the generalization of variations is called
the parent ASIN and it is the children's ASIN that is a variant of the item. In the case of two bags
that have the same ASIN parent They are considered to be connected and are considered as
2. Child ASINs
Children ASINs are variations from the product you can purchase. For instance, you could
purchase a variety of products for children that are li