This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fairâ€. This type of research uses explanatory research explanatory research . The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used in this study was 60 people, the sampling technique used in this study was simple random sampling. Collecting data using a questionnaire with a Likert scale which has five alternative answers and distributed to respondents.The results of this study indicate that the location has a positive and significant effect on customer satisfaction because the t value is 4.269 t table 1.672 and a significant value is 0.000 0.05. significant 0.000 0.05. Location and service quality together have a positive and significant effect on customer satisfaction with a calculated F value of 20.619 F table 3.16 and a significant value of 0.000 0.05. From the results of the analysis, the adjusted R Square value of 0.399 means that the location and quality of service can simultaneously contribute as much as 39.9 while the remaining 60.1 is a variable not observed in this study. Nurlelawati Manurung | HD. Melva Sitanggang | Lasman Eddy Bachtiar "Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46412.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/46412/influence-of-location-and-quality-of-service-on-customer-satisfaction-at-pt-transmart-carrefour-plaza-medan-fair/nurlelawati-manurung
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 6, September-October 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD46412 | Volume – 5 | Issue – 6 | Sep-Oct 2021
Page 285
Influence of Location and Quality of Service on Customer
Satisfaction at PT. Transmart Carrefour Plaza Medan Fair
Nurlelawati Manurung, HD. Melva Sitanggang, Lasman Eddy Bachtiar
Sekoolah Tinggi Ilmu Ekonomi LMII, UNPRI, Sumatera Utara, Indonesia
ABSTRACT
This study aims to determine “The effect of location and service
quality on customer satisfaction at PT. Transmart Carrefour Plaza
Medan Fair”. This type of research uses explanatory research
(explanatory research). The population in this study are customers
who come and shop at PT. Transmart Carrefour Plaza Medan Fair.
The number of research samples used in this study was 60 people, the
sampling technique used in this study was simple random sampling.
Collecting data using a questionnaire with a Likert scale which has
five alternative answers and distributed to respondents.
The results of this study indicate that the location has a positive and
significant effect on customer satisfaction because the t value is 4.269
> t table 1.672 and a significant value is 0.000 < 0.05. significant
0.000 < 0.05. Location and service quality together have a positive
and significant effect on customer satisfaction with a calculated F
value of 20.619 > F table 3.16 and a significant value of 0.000 <0.05.
From the results of the analysis, the adjusted R Square value of 0.399
means that the location and quality of service can simultaneously
contribute as much as 39.9% while the remaining 60.1% is a variable
not observed in this study.
KEYWORDS: Location, Service Quality, Customer Satisfaction
How to cite this paper: Nurlelawati
Manurung | HD. Melva Sitanggang |
Lasman Eddy Bachtiar "Influence of
Location and Quality of Service on
Customer Satisfaction at PT. Transm