USA // Atlanta Boston Chicago Dallas Los Angeles New York San Francisco
Carat Restructuring Communication Plan
September 2008
CLICK ON THE ‘COMMENTS’ TAGS TO SEE MY
COMMENTS AS WELL AS EDITS MADE IN RED
Communication Plan - Restructuring
Key Constituents
•
Internal
•
Employees being terminated
•
SLT and local office teams
•
All Staff across Carat
•
External
•
Clients
•
Vendors
•
Press/Trades where appropriate
9/3/08
2
Communication Plan - Restructuring
Internal Constituents
–
Individuals Affected/Made Redundant
•
SF – one on one communication with manager/HR
•
Boston – one on one communication with manager/HR
•
LA – Buying Groups aggregated with key messaging that all will be
consolidated back in NY
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All others one-on-one with manager/HR
•
Chicago – Buying team aggregated with key messaging about
consolidation
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All others one-on-one with manager/HR
•
Dallas – Buying group aggregated with key messaging that all will be
consolidated back in NY.
•
Atlanta – No individual impact.
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Communication Plan - Restructuring
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Internal Constituents (continued)
•
Office SLT and Local office staff
–
Communication will be tailored to each office based on specific
actions.
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SLT told morning of actions – prior to actions taking place
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Office Level communication end of day via “town-hall” approach
•
All Carat Staff
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Email communication from Scott Sorokin talking about the
restructuring purpose, key messages around the consolidation of
Buying and Research to New York as well as financial position
and go forward message.
–
Roadshow presentation by Scott Sorokin week of September 28th?
9/3/08
4
Communication Plan - Restructuring
External Constituents
•
Clients
•
Messaging to clients based on individual impact where employee
reductions are visible
•
Messaging to all clients regarding our consolidation of buying
•
Consider email/letter to client contacts ensuring them our buying
strategy is stronger than