A Luxury Brand Launches On-Line Lifestyle Magazine
Monica Rich Kosann Introduces TheFineArtofFamily.com - Original Content Media Venture
New Canaan, CT (PRWEB) October 15, 2009 -- Monica Rich Kosann, a fine jewelry and home accessory brand
with a shop at Bergdorf Goodman in New York and a distribution that includes the finest Jewelers and specialty
stores, launched today an online, original content lifestyle magazine, www.fineartoffamily.com. The new online
media venture and magazine is devoted to how all of us capture, celebrate and share our most precious memories
through photographs, heirlooms and collectibles. The magazine will include regular lifestyle features related to
fashion, arts, food, and travel and will explore these ideas from the unique perspective of how they bring a
timeless heirloom quality to our lives. The web site will include community features where readers can share their
unique stories and photographs.
The launch of the online magazine will expand on the themes that Monica Rich Kosann has explored in a number
of media venues that include appearances on The Today Show and Martha Stewart Living. Her newest book,
Living With What You Love is scheduled for publication by Random House in Spring 2010.
Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann is a brand that helps
customers capture and celebrate their most cherished moments and memories while creating a unique sense of
their own personal style. With that identity in mind the brand's e-magazine launch and strategy developed for the
web also includes the following initiatives:
* A video channel within the magazine and on YouTube where the brand will create at least 15 original content
videos in the first year.
* An MRK eLocket™ for iPhone A free iPhone application that allows the user to download a virtual version of
one of the designer's signature locket styles. The user can insert photos into the locket from their camera roll,
inscribe the back with a custom "engraving" and email the lock