the pillars of success.
A 104 year legacy, breakthrough innovations and the strongest
international network put the Coldwell Banker® brand on top.
Stand Up and Cheer
Leadership and innovation are just the first steps in helping our homebuyers and sellers. It truly is the network that delivers
the success of the Coldwell Banker brand. And this year is proof positive that our powerful network is what really helped
deliver our success.
The demise of the nation’s economy fueled an already challenged real estate market and home sellers faced
challenges like never before. So in the midst of a major recession, who did home sellers tell J.D. Power and
Associates they turned to? The Coldwell Banker brand!
Coldwell Banker Real Estate LLC received the “Highest Overall Satisfaction For Home Sellers Among National
Full Service Real Estate Firms” according to the J.D. Power and Associates 2009 Home Buyer/Seller StudySM.
J.D. Power and Associates examined four factors in the home selling experience, including: agent; marketing;
office; and package of additional services. It is that superior satisfaction that also allowed Coldwell Banker Real Estate LLC to
rank highest among real estate brands consumers would consider using in the future, according to The Wall Street Journal 2009
Residential Real Estate Study. Of those surveyed, 89 percent said that they would consider using the company in the future.
Strong Lobbying Efforts
As the country began its healing following the recession, the Coldwell Banker organization once again led the industry with
“Legislative Week.” This coordinated national grassroots effort allowed the brand’s network of owners, brokers, managers
and franchisees to meet directly with their U.S. Senators and Congressional delegates on efforts to help the housing market.
This extensive campaign included several visits to Capitol Hill by Jim Gillespie and Rick Davidson, chief operating officer of
Coldwell Banker Real Estate LLC. The Coldwell Banker brand again stood tall and played a