EA to Showcase Holiday Line Up on the Xbox 360
Business Editors/Video Game Writers/High-Tech Editors X06
GENEVA, Switzerland--(BUSINESS WIRE)--Sept. 27, 2006--Electronic Arts (NASDAQ: ERTS) announced today its holiday line
up of EA™ and EA SPORTS™ branded games for the Xbox 360™. EA's most popular franchises will be on show at Microsoft's
X06 event in Barcelona, offering hands-on next generation gaming for an audience of international media. EA will showcase
consumer favorites including FIFA 07, Need for Speed™ Carbon, Tiger Woods PGA TOUR® 07, NBA LIVE 07, NHL™07, Half
Life 2 and SUPERMAN RETURNS™: THE VIDEOGAME.
EA's line up harnesses the power of the Xbox 360 technology, combining enhanced game play innovation and authentic
animations for a more emotionally-involving gaming experience. Consumers will be able to take full advantage of the
capabilities of Xbox Live, whether challenging their opponents in online play or accessing real time integration of sports and
news updates while they play their favorite sports games. Marketplace on the Xbox 360 will be the place for consumers around
the world to access the newest and freshest digital content from EA, including game demos, product news or video content
from their favorite franchises. In October, FIFA fans will be able to download a demo of FIFA 07 prior to the game's worldwide
release only through Marketplace on the Xbox 360.
"A year ago the industry inaugurated the next generation of video gaming - this year the next gen gaming experience gets even
better," said Jan Bolz, Vice President, International Sales and Marketing, EA. "EA's 360 line up brings the innovation of our
creative development teams to players around the world, immersing them in deep, connected game play experiences that truly
signal the arrival of a new era of digital entertainment."
Also on show at X06 under the Games for Windows brand will be Rail Simulator.
Media can find screenshots of the games at http://info.ea.com. Broadcast quality footage of these titles can be acce