DUXIANA SWEDEN BRINGS ITS FAMOUS DUX BED TO
Finally, what “YOUR BACK HAS BEEN ACHING FOR®” is here; DUXIANA has
opened its first store in the U.A.E., in Dubai. His Excellency The Ambassador of Sweden to the
United Arab Emirates, Mr. Bruno Beijer, opened the DUXIANA store in Times Square Center,
Sheikh Zayed Road, together with the DUXIANA President, Mr. Christer Welander, on Tuesday
19th of June, 2007.
His Excellency the Ambassador of Sweden Mr. Bruno Beijer said that he was very proud
to see yet another Swedish company expanding its business globally and especially in the fast
growing Arab markets. DUXIANA, is known in Sweden for its “ADVANCED TECHNOLOGY
IN SLEEPING” gained through decades of Research and Development. DUXIANA is a prime
example of how traditional Swedish products succeed internationally by offering superior
The President of DUXIANA International, Mr. Christer Welander expressed his delight
from seeing DUXIANA continuing to expand its international operations by entering the very
important Arab Markets and especially the city of Dubai. He went on to articulate his company’s
vision to continue offering the ultimate in comfort and support blended with the science of sleep
via the world famous DUX bed.
The Chairman of Cyngbel LLC., the local partner of DUXIANA, Mr. Dikran
Tchablakian shared his company’s vision to expand the distribution network of DUXIANA in
the Arab world. The company has plans to open a DUXIANA store in every major city in the
Arab world with Abu Dhabi being the next stop.
The store in Dubai follows the DUXIANA modern design concept. It provides a
“Display” area as well as a “Test” area where the four different models of DUX beds can be tried
out in a quiet and elegant environment.
Well trained staff is available to describe the qualities of each model as well as to explain
through exhibition samples how the mattresses are designed and structured. Stocks are available
and delivery can take place within 72 hours.