White Hat SEO vs. Black Hat SEO
WHAT IS WHITE HAT SEO?
White hat SEO refers to any sort of strategy that follows the rules. Google sets out various
recommendations and/or guidelines in terms of quality content. Essentially, white hat SEO means you’re
doing exactly what the search engines want you to do. This means you’ve created a long-term plan that
doesn’t try to trick any crawlers and will withstand any future algorithm updates.
WHAT IS BLACK HAT SEO?
Black hat SEO is the opposite of any sort of strategy that follows the rules. Essentially, you’re breaking
the rules to earn higher rankings in a less honest way. You may increase your website or page’s rank in
the search engines; however, you’re doing so in a way that violates the search engines’ terms. More
often than not, black hat SEO doesn’t work out in the long-run as you’re unable to adapt to algorithm
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WHICH METHOD GETS BETTER RESULTS?
Each method has its own benefits and drawbacks. In fact, many marketers and/or web developers
struggle to decide which way to go. For instance, white hat SEO can work exceptionally well, but it takes
more time to see results. Black hat SEO, on the other hand, offers fairly quick results, but there’s always
the risk of reputational damage or having your website blacklisted. Let’s review exactly what kind of
techniques fit into each category.
TECHNIQUES THAT FALL UNDER WHITE HAT SEO
Many of the most successful companies choose white hat SEO techniques. Why? Google, the most
popular search engine, will ban your site if they see you using too many black hat SEO techniques. As
they’re the most popular search engine, they’re an incredibly powerful source of potential traffic to your
website. If you’re banned, you’ll notic