Constant Contact Acquires NutshellMail; Adds
New Social Media Tool to Help Small Businesses
Build Engaged Customer Relationships
Constant Contact makes email simple. NutshellMail makes social simple. Together, they will make small
business success simpler
May 24, 2010 08:02 AM Eastern Daylight Time
WALTHAM, Mass.--(EON: Enhanced Online News)--Constant Contact®, Inc. (Nasdaq: CTCT) today
announced a new social media offering to complement its email marketing, event marketing, and online survey tools
for small businesses and nonprofits. Through the acquisition of privately held NutshellMail, based in Menlo Park,
Calif., Constant Contact now provides a tool for small organizations to monitor and engage with social networks
right from their email inbox, the hub of their customer communications. Financial terms of the acquisition were not
disclosed. Constant Contact also announced it will open a Bay Area office, details of which will be announced later
this year.
"We made email marketing simple for small businesses and nonprofits. Now we're going to make social media
marketing simple for them," said Gail Goodman, CEO of Constant Contact.
NutshellMail is a free service that makes it easy to monitor, manage and interact with friends, fans and customers
through social media. It works by collecting and organizing the latest messages and activity from social networks —
including Twitter™, Facebook, LinkedIn, and MySpace® — into an interactive email snapshot that is delivered
directly to your email inbox. Users can customize the content they want to track, add search terms, and choose how
frequently they want to receive email updates. Signing up for a NutshellMail account takes just a few minutes, and
the time savings start right away.
With NutshellMail, users can easily monitor and interact with social networks all in one place, including posting
updates right from their email inbox. The free service helps busy professionals keep track of critical conversations
about their company and