eCompliments Asks Websites to Give Away Advertising
06.24.2009 – eCompliments is an online review and referral site whose mission is
to share the good(TM). To this end they are helping charities share the good about
their causes to the eCompliments community through in-kind free advertising.
Organizations must be a registered 501(c)(3) to be eligible.
"What Google has done with Google Grants is just phenomenal. If businesses
small and large could come together with this purpose we could have a similar
impact," says Founder Darin Manis.
Donations by corporations were down 4.5% in 2008 according to Giving USA 2008,
the Annual Report on Philanthropy, published by the AAFRC Trust for Philanthropy.
Some small businesses make charitable contributions individually but according to
the same report giving by individuals also dropped 2.7%.
"It doesn't look like charitable giving will be going up in 2009 by individuals or
businesses. In fact, it's likely we'll see yet another decline," said Manis. "Charities
need donations and volunteers now more than ever."
eCompliments is encouraging businesses of all kinds to give advertising spots to
charities for free. Even smaller websites are encouraged to add a place for charities
to advertise. There are many ways businesses can donate advertising including by
time period, impressions, or based on a set advertising dollar value.
Through their ongoing initiative, eCompliments is offering free advertising for
approved charities through banner ads on their site as well as through what
eCompliments has coined as ECN advertising. ECN stands for Email Compliment
Notification. When a compliment is made on the website an ECN is delivered to the
profile owner (typically the business owner or manager) showing the compliment
given. Just below this compliment is the ECN text ad.
"We hope that other businesses will join the share the good movement and offer
free advertising to charities on their sites," says Manis. "Together, businesses can