Duplicate Content and Its Impact on
Duplicate content consists of two or more instances of the same content in multiple places on the
It can exist because a site owner has created it on purpose, it can be the result of plagiarism, or it
can emerge as a side effect of website mismanagement.
When you intentionally reuse text in multiple places on your site and social media, you’re creating
duplicate content. In the case of plagiarism, a site owner often finds that a competing website has
published an exact copy of their content.
Internal content duplication involves copies of content that appear on your website. In some cases,
it may be intentional—a site owner can reuse a carefully written value proposition, word-for-word,
in multiple places on the site.
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External duplicate content, meaning copies of content appear outside the site where the original,
or canonical, version is published.
Misconceptions About Duplicated Content
Duplicate content has long been a confusing topic for website owners. This is partly because
duplicate content can take many forms and only some of them are intentional.
In this section, we’ll attempt to dispel the common myth that duplicate content has a direct,
negative impact on SEO. We’ll also point out some aspects of content duplication that have a very
Does Google Penalize Sites with Duplicate Content?
When it comes to external content duplication, Google cares about which site published the content
first. The search engine crawls most sites daily, so if a version of your content appears somewhere
else after it was originally published, your SEO will remain intact. Google will rank the site with the