SMALL BUSINESS MANAGEMENT
TOOLS FOR SUCCESS
Second Edition
Jim and Jo Ann Carland
Western Carolina University
1998
DAME
PUBLICATIONS, INC.
dame.publications@worldnet.att.net
www.damepub.com
800-364-9757
713-995-1000
You have deeply ventured;
But all must do so who would greatly win.
Lord Byron
Marino Faliero, Act 1, Scene 2
iv
Small Business Management: Tools for Success
SMALL BUSINESS MANAGEMENT
TOOLS FOR SUCCESS
Second Edition
ABOUT THE AUTHORS
o Ann and Jim Carland are uniquely suited to author a text in small business. Their academic,
Jbusiness, research, consulting and teaching backgrounds combine to give them unique insight
into the problems and opportunities of small firms. The authors are entrepreneurs themselves.
They have started seven businesses! Consequently, they have experienced the challenges of
entrepreneurship and learned how the storm is weathered. They speak as doers as well as teachers
and their text is founded on pragmatism.
Jim holds a PhD in Management Policy and Systems with related fields in Finance, Accounting
and Economics. A Certified Management Accountant, Certified Valuation Analyst, and Certified
Public Accountant, he has ten years of business experience and fifteen years of teaching experience.
Jo Ann holds a PhD in Educational Psychology with minors in Social Dynamics, Statistics and
Computer Systems. A Certified Data Processing Professional and Certified Computer Professional,
she has five years of business experience and twenty years of teaching experience.
Jo Ann and Jim are prolific researchers. They have co-authored more than 150 articles,
papers and books and are recognized internationally as experts in entrepreneurship and small business.
They have published in such prestigious journals as the Academy of Management Review, the Journal
of Business Venturing, the International Journal of Management, the International Journal of Small
Business, the Journal of Small Business Management, The American Journal of Small Business, the
Journal of Business and Entrepreneurship,