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PPC is an iterative activity. PPC delivers a higher ROI than display advertising such as popup ads, banner ads,
interstitial ads, and more. Search marketing affects any goal a company has and should, therefore, be managed
thoroughly and effectively.
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Consistent Website Traffic Through Web 2.0
By George Best
Web 2.0 is the big buzz in website traffic these days. For those of you who aren't yet familiar with
what Web 2.0 is, for online marketing purposes, basically it is a shift away from website design and
marketing tactics directed at search engine rankings and towards designing sites and using marketing
tactics to appeal directly to the intended end-users. Web 2.0, also called "social marketing" is a
conglomeration of news sharing sites, social networking sites, content sharing sites, and anything else
that allows direct interaction between people on the internet. It's really "word of mouth" marketing in
the online world.
While most successful websites continue to get a significant amount of their traffic from search
engines, relying on search engine traffic (generated either through "organic" placement in search
listings or through paid placements through systems like Google Adwords), can be a risky and/or
expensive proposition. Just because a site is #1 on Google today doesn't mean it will be tomorrow. In
fact, a slight change in a search engine's algorithm could take your site from #1 to #100 (or 1000, or 1
million) overnight, and the majority of your traffic could literally vanish. If you're relying on paid
advertising like Adwords, you may have noticed that competition for good keywords is constantly
increasing, and therefore the cost of purchasing good placement for your ads is likewise rising steadily.
By comparison, sites tha