<p>Repurposing and
Promoting Inbound Content
Ideas for amplifying your inbound
marketing using repurposing
and multi-touch campaigns.
60% of companies will execute an
inbound marketing strategy in 2013.
— Inbound Marketing Blog
§ Professional design
§ Social sharing buttons
§ Lots of graphics
Example: Spider Trainers
The technicalities
REPURPOSING
Extend your reach by creating multiple formats
Start with repurposing so that you can
promote the various formats in the
appropriate marketing efforts.
Repurposing
Be on the lookout for opportunities.
§ Post to SlideShare
§ Tag with keywords
§ Monitor statistics
Example: SlideShare
Summarize in a slide deck
§ Use content as
webcast basis
§ Reference in other
webcasts (like this
one)
Example: Target
Marketing Magazine
Hold a webcast
§ Animate and narrate
slide deck
§ Record testimonials
about the document
§ Post to website
§ Post to YouTube
§ Tag appropriately
§ Post to other video
networks
§ Monitor viewing
statistics
Example: YouTube
Convert to video
§ Repurpose video
narration as podcast
§ Post to your site’s
resource center
§ Publish to iTunes
§��� Monitor listening
statistics
Example: iTunes
Convert to audio
§ Highlight key points
in an infographic
§ Great for social
sharing
§ Post to Pinterest
§ Post to SlideShare
§ Post to your
resource center
Create an infographic
34% of all leads generated in 2013
come from inbound-marketing sources.
— Inbound Marketing Blog
§ Targeted landing page(s)
§ Squeeze pages for gated
content
§ Unique tracking codes
§ Social sharing buttons
Example: actonsoftware.com
The technicalities
§ Make it a reference
— not just interesting
§ Search-engine optimized
§ Cite and link sources
§ List keywords
Example: spidertrainers.com
The technicalities
§ Resource center
§ PDF
§ HTML
Example:
actonsoftware.com
Post to your website
§
In-site
advertisements
Example: Target
Marketing Maga