Email Marketing Genius
Email Marketing Genius
By Jason Fladlien
Page 1
Intro
Email marketing does NOT have to involve any fancy "mass control" techniques or super-
sophisticated 26 step "product launch formula" schemes.
All those things are nice - and they can make you a lot of money - but for me, I like to keep
things simple.
Simple can be insanely profitable, too. And I'll show you how in this report.
The Best Way To Use Scarcity (It's Honest, Too!)
Damn - truth in marketing works so much better than anything else. Especially in email
marketing.
Say you're launching a new product. And it's going to be priced at $97. Here's what you do.
Launch it to your email list for just $77 for the next 48 hours.
Then explain to them...
"I like to treat my subscribers right. Since you've followed me and have been on my list,
I want to give you a special "better than public" offer... so if you act in the next 48 hours
your can secure your $20 discount..."
That's it - your sales will go through the roof usually because scarcity is such a strong "act now"
motivator - and you're also genuine and have BELIEVABLE scarcity, so it will make it even more
powerful.
AND, it will reap profits in the future. Now people will be more on the lookout for future emails
knowing that if they don't read yours right away, they could miss out on something.
Featured Based Headlines Work Great!
I find a lot of times that writing "newsy sound featured based" headlines get me the highest
open rates.
Email Marketing Genius
Let me give you an example: "copywriter gets D- on copywriting test" was a subject line I wrote
that got HUGE click thrus. Why? It's different - must other email marketers write nothing but
BIG BENEFIT subject lines - so it stands out.
It's also "newsy" - it sounds like something that just happened that you want to know about.
Finally, it's intriguing... so it's powerful for getting people to open it and read it.
Here's another example: "Iowa marketer gets stuck in snows, discover marketing
breakthrough..."
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