Economic Impact Report 2008
Annual Travel Spending in 2008
$9.6 billion in expenditures
Increase in Spending in 2008
Annual Travel Payroll
$3.7 billion in salary and wages
169,651 jobs in Alabama - 8.5%
of all non-agicultural employment
State, Local Tax Collections
$702 million generated by travel
State Lodging Tax
Lodging Tax to the State General Fund
For every $1 in travel-related spending:
t Workers in Alabama earn 39¢
t State government collects 5¢
t Local governments collect 2¢
ALABAMA TRAVEL INDUSTRY 2008
EVERY $83,945 OF EXPENDITURES IN THE TRAVEL INDUSTRY CREATES ONE
DIRECT JOB IN ALABAMA. FOR EVERY TWO DIRECT JOBS CREATED, THE
ALABAMA ECONOMY INDIRECTLY CREATES ONE ADDITIONAL JOB.
4% STATE LODGING TAX
75% of tax
• Analysis of state lodging tax revenues, Smith Travel Research data on hotel
occupancy rates, and field intercept surveys conducted in previous years
were used to estimate the economic impact of tourism on Alabama for
calendar year 2008.
• Based on the primary and secondary data, it is estimated that over 22 million
people visited the State of Alabama during 2008.
• Travelers are estimated to have spent almost $9.6 billion in Alabama. This
represents an increase of 3 percent over 2007 spending.
In 2008, over $702 million of state and local tax revenues were generated by
travel and tourism activities. Without those taxes, each household in Alabama
would have had to pay $404 in additional taxes to maintain current service
• Travel industry expenditures represent 5.7 percent of Alabama’s Gross
Domestic Product – overall production – in 2008.
• An estimated 169,651 jobs – 8.5 percent of non-agricultural employment in
Alabama – were directly or indirectly attributable to the travel and tourism
• The total impact of the travel and touris