Castle Brands Forms Alliance with Drink Pie
Castle Brands Becomes Global Distributor of Travis Hasse’s Original® Pie Liqueurs
August 10, 2010 08:33 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Castle Brands Inc. (AMEX: ROX) announced today that it has
formed a joint venture with Drink Pie, LLC to manage the manufacturing and marketing of Travis Hasse’s Original®
Apple Pie Liqueur, Cherry Pie Liqueur and any future line extensions of the brand.
The joint venture entity has the exclusive global rights to produce and market Travis Hasse’s Original® Pie Liqueurs
and Castle Brands has the global distribution rights for this brand. Castle Brands’ existing infrastructure, sales force
and distributor network will be used to promote the brands. Under the terms of the agreement, Castle Brands will be
paid a per-case fee and will acquire an increasing stake in the brand’s value as volume increases.
Travis Hasse, the brand’s founder, commented, “Castle Brands is an excellent partner and a solid home for my
brand. I was comfortable selling in Wisconsin, but as new markets opened I realized I could use some assistance
reaching a broader customer base. This partnership with Castle Brands provides me with manufacturing and
marketing expertise, a strong national sales force and an outstanding distribution network without the cost of
additional personnel. I am confident that sales of my brand will be far greater after joining forces with Castle
Brands.”
John Glover, Chief Operating Officer of Castle Brands, said, “We are thrilled that the Travis Hasse’s Original® Pie
Liqueur brand has joined our portfolio. We are confident in our ability to rapidly grow this brand and look forward
to working closely with Travis to achieve our mutual goals. In fact, distributors in several new states have already
agreed to take on the brand."
About Drink Pie, LLC
Travis Hasse owns the Missouri Tavern in Madison, Wisconsin. In 2008, he developed Travis Hasse’s Original®
Apple Pie Liqueur, based on