Reward Customer Loyalty
Customer loyalty programs are all the rage. They help businesses to encourage shoppers to choose their store over the competition. They could get
business, over and over again, without spending a dime on advertising. Learn how customer rewards programs work. Avoid the pitfalls that others
might fall into that can make a loyalty program backfire. Increase loyalty and sales even when you're decreasing inventory or cutting back on the
merchandise that you offer.
You need to have a hook. Your program needs to be enticing enough to make your customers want to sign up. Additionally, the program needs to be
easy to understand. It is preferable if your associates can explain the program in one, short statement. For example, "Put your e-mail address here if
you would like to receive a 40% off coupon to use on your next visit." The sentence tells the customer everything that they need to know. All you
need is their e-mail address and they will receive a coupon for 40% off. Simple and to the point is key.
The process of signing up has to be fast and easy. If customers have to fill out more than two bits of information, they are not likely to do it. In fact, if
they only think that it may be more involved, they'll shy away from hearing any more information. A statement like, "Do you want to sign up for our
rewards program?" can make almost every customer immediately say, "No thanks". It gives the impression that they will have to fill out a lot of
information and read a lot about how this program works. Avoid statements that give the customer an immediate out before they know what your
program is about.
Remember that it can cost less to keep old customers than to invest in the advertising that it could take to find new ones. Treat your customers with
respect. Respect their time and don't expect them to go out of their way to participate in a program. Make it simple. Keep a database of their
purchases so that returns and earning rewards are easy. Hand out frequent shopper car