A division of
Direct Marketing Solutions
Search Engine Marketing
Reach qualified prospects further along in the buying cycle
According to the Georgia Institute of Technology, 85% of prospective
customers use the Internet to find information on products and
services – and search engine marketing helps them find it.
And in a recent Jupiter Research report released in May 2004, the key
finding was that approximately two-thirds of search marketing
services are currently done in-house, but demand for agency
involvement is emerging. In fact, the size of marketers’ budgets, the
number of service providers, and the sophistication of search
campaigns are all growing – and driving agency demand and
involvement in search marketing.
More and more, it is the ancillary services surrounding bid
management that are becoming valuable to marketers and will
provide the strongest case for outsourcing SEM.
Key Benefits of SEM:
Refined Targeting – Position your company directly in
front of users who are specifically looking for the products
and services you offer.
Easy segmentation – Quickly address specific segments of
your market, allowing you to achieve the highest level of
High flexibility – Define, redefine, adjust, tweak, and add to
your search engine marketing campaign on a moment’s
Optimal branding – Create a campaign that reinforces your
brand messaging in a number of highly effective ways.
Rapid ROI – Experience immediate reduction in costs over
traditional media with the speed at which we implement
Key Features of MaxSearch:
With our unique, industry-leading approach, we work with
advertisers and agencies to deliver the following:
Quality Traffic – Identifying and delivering prospects that
are further along in the buying cycle while minimizing
Traffic vs. Placement – Choosing keywords based on the
ability to deliver potential conversions vs. the “need to be