Build-A-Bear Workshop to Open Pop-Up Stores In
Time for the 2010 Holiday Season
September 17, 2010 02:03 PM Eastern Daylight Time
ST. LOUIS--(EON: Enhanced Online News)--Build-A-Bear Workshop®, the interactive retailer of customized
stuffed animals, announced it is planning to open approximately 10 pop-up stores in time for the Christmas season.
Store openings will begin in October. This expansion makes the experience of Build-A-Bear Workshop available to
many more holiday shoppers this season and gives consumers the chance to discover the fun of making their own
stuffed animals and great personalized gifts. The pop-up stores provide the company with a great opportunity given
that the stores will be open during the company’s busiest seasons when there is a natural increase in mall traffic and
when consumers are focused on gift spending. The company will look for opportunities to keep select stores open
following the holiday season.
The Build-A-Bear Workshop pop-up stores will offer an extensive assortment of the latest holiday animals, fashions
and accessories as well as an edited assortment of the signature stuffed animals and fashions found in its more than
400 existing stores worldwide. Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of
age, has a special fondness for stuffed animals. At Build-A-Bear Workshop, visitors, or Guests, create their own
stuffed animals as they “choose, stuff, stitch, fluff, name and dress” their way through a series of bear-making
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and
France, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis
in 1997, Buil