APT's Test & Learn Management System Selected by RBC to Conduct
APT announces that Royal Bank of Canada has signed an agreement for a three-year license of
APT's Test & Learn Management System.
Washington, DC (PRWEB) October 5, 2009 -- Applied Predictive Technologies, Inc. (APT) today announced that
Royal Bank of Canada (RBC), Canada's largest financial institution, has signed an agreement for a three-year
license of APT's Test & Learn Management System to enhance operational management across its Canadian retail
RBC chose APT's Test & Learn software suite after an initial pilot, during which in-market tests were conducted
to evaluate a variety of distribution operations strategies, including capital investment decisions and operations.
Over 40 Fortune 500 companies, including global retailers, financial services providers, and consumer goods
organizations, use APT's enterprise software platform to drive high-impact decisions and support business actions
that create tens of millions of dollars in annual profit.
"We are thrilled to continue our partnership with RBC as the company applies Test & Learn to evaluate and
fine-tune new initiatives," said Anthony Bruce, CEO of APT. "We look forward to close collaborations as RBC
leverages APT's Test & Learn Suite to optimize capital investment and strategic decision-making."
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name of
RBC. RBC provides personal and commercial banking, wealth management services, insurance, corporate,
investment banking and transaction processing services on a global basis. RBC employs more than 80,000 full
and part-time employees who serve more than 18 million personal, business, public sector and institutional clients
through offices in Canada, the U.S. and 53 other countries. RBC holds strong market positions in its five business
segments: Canadian Banking, Wealth Management, International Banking, Capital Markets, and Insurance.