Explaining Experian – Interactive
Interactive is establishing a leading position as a reliable
information source for consumers for key financial
transactions and purchasing decisions to lower the cost
of daily living. It has two core business activities:
Consumer Direct and lead generation.
In the UK and US, Experian Consumer Direct offers
consumers the ability to check their credit report and
score online and to monitor the report for any changes.
By enroling in a credit monitoring programme,
consumers are notified of any new or changed data
reported on their personal credit file, which is a possible
indication of identity theft. This product enables them to
monitor the accuracy and completeness of their credit
report, manage credit obligations more effectively and
control unauthorised access. Experian Consumer Direct
charges consumers a monthly membership fee for its
various monitoring products and a transaction fee for
one-off purchases of credit reports or scores.
Through its lead generation businesses, Experian is a
trusted intermediary on the Internet and connects
consumers to businesses, enabling consumers to identify
financial services products through LowerMyBills.com,
research products and shop online through
PriceGrabber.com and enrol in online education
programmes through ClassesUSA. These businesses
provide valuable free services to consumers to help them
make more informed decisions. In turn, Experian is paid
on a pay-for-performance basis by clients for each lead
generated through this marketing service.
Interactive has relationships with leading portals
including Yahoo, AOL and MSN. It attracts over
24 million unique visitors to its various owned websites
each month and is one of the largest online financial
services advertiser in the US.
Experian’s direct-to-consumer operations
are the clear leader in this fast growing
market in both the US and UK.
Consumer Direct provides consumers with instant
access to both their complete credit history and to
monitoring products that provid