ApartmentFinder.com Launches New 5.0 Web
Site, State-of-the-Art and Faster Than Ever
Leading Provider of One-Click Access to Apartment Information Revamps Web Site in Response to
Consumers’ Wants and Needs, Gives Advertisers Enhanced Traffic and Lead Volume
February 04, 2010 10:08 AM Eastern Time
LAWRENCEVILLE, Ga.--(EON: Enhanced Online News)--As the leading source of critical information for
apartment seekers in the multi-family industry, ApartmentFinder.com has launched its new 5.0 web site to provide
apartment shoppers with a simplified, better search experience, and drive higher lead volume for advertisers.
With one of the largest collections of apartments for rent anywhere online, ApartmentFinder.com provides one-click
access to apartment information, and has re-engineered its site in direct response to what consumers said they want
and respond to.
“In the first two weeks after launching ApartmentFinder.com 5.0, our e-mail lead conversion rate more than
doubled, and we experienced 235% improvement in advertiser URL click-through conversion and a 49% increase
in lead generation, creating more high-quality leads for our customers during an especially challenging time in the
business cycle. Combined with its 65% increase in unique visitors over the past year as a result of proprietary SEO
optimization techniques, ApartmentFinder.com has established itself as the pre-eminent fixed-cost, high-volume lead
generator in the multi-family category,” said Marcia Bollinger, president of Apartment Finder.
The smarter, simpler, more powerful ApartmentFinder.com 5.0 provides more options for shoppers to connect with
advertisers. Features include:
l Details page has been redesigned with a newer, cleaner feel, cutting out unnecessary distractions to drive
consumers’ focus straight to the listing.
l Visual appeal has been enhanced through vibrant, eye-catching colors featured on the Search Results page, to
make the listing’s name and contact information a prominent focal point.
l Each D