For Immediate Release
Pointer Telocation Reports 2009 Results with $65.3 Million of Total Revenues
· $11.7 million EBITDA in 2009
· $7 million reduction in total loans
Rosh HaAyin, Israel February 24 th , 2010 Pointer Telocation Ltd. ( Nasdaq Capital Market: PNTR , Tel-
Aviv Stock Exchange: PNTR), - a leading developer, manufacturer and operator of advanced command and
control technologies and roadside assistance services for the automotive industry, announced today its financial
results for the fiscal year ended December 31, 2009.
Pointer's total revenues for 2009 decreased 14.8% to $65.3 million compared to $76.6 million in 2008. While
revenues generated from services continued to demonstrate resilience even during a downtrend, the reduction in
total revenues was impacted by the global and car industry slowdown and is primarily attributable to the
reduction in revenues from sales of products which in 2009 accounted for 31% of revenues as compared with
40% in 2008 .
Gross Profit :
In 2009, gross profit decreased 8.4% to $26.9 million as compared to $29.4 million in 2008. As a percentage of
revenues, gross margin was 41.2% in 2009, compared to 38.4% in 2008. The improvement in gross margin is
primarily attributable to efficiency measures implemented by the Company and that partially offset the impact on
profitability from revenue reduction.
Operating Income :
In 2009, Pointer recorded $4.2 million in operating income, compared to $9.3 million for 2008. The reduction in
operating income relates to the decrease in revenues and to the one time impairment of $3 million in connection
with the decrease in activity of one of former-Cellocator customers that necessitated impairing intangible assets.
Net Income : Pointer recorded a net loss attributable to Pointer’s shareholders for the year ended December
31, 2009 of $2.1 million, or ($0.47) per share, as compared to net income of $2.4 milli