DIGITAL MARKETING IN PUNE IS HELPING SMALL & MID-LEVEL BUSINESSES SURVIVE AND
Traditional marketing is expensive, unreliable and immeasurable. It is a lot like gambling. Not
every business can afford to shell out lakhs and crores on marketing and advertising. However,
they have a saviour in the form of digital marketing. Digital marketing in Pune , India is the
new game changer for small and mid level businesses. Businesses are fast realising its
importance, reach, and cost-effectiveness.
What is Digital Marketing?
Digital marketing is the term used to describe marketing done on a digital platform. There are
many different categories that fall under digital platform. Since this is completely done on
online, the costs involved are extremely low. Businesses can pick and choose the medium best
suited to their business, and budget.
Businesses can also choose from a range of services like website design & development, SEO,
SEM, SMO, Social Media Marketing, and more to give their businesses a digital push. It all
starts with a website.
How does this work?
Let’s look a simple, basic scenario. Today, on hearing about a business, potential customers like
to go online and check out the business. If you have a website, they can directly reach you, or if
you have used the services of SEO, your website will have a high ranking in the search engine
page, and the customer will reach your website. In this scenario, your website becomes your
salesperson. You can gather potential leads and even convert them through your website. The
same can be done through social media pages. The search engine plays a huge role in digital
Google is the most dominant search engine in the world. They currently have a market share of
77.5%. Therefore, they play a huge role in digital marketing. One of the most value-for-money
services provided by them is Google Ad Campaigns. Through the services of a good digital
marketing company in Pune, you can create attractive campaigns, and directly