Chordiant Worldwide Education Services • 8 Commerce Dr. • Bedford, NH 03110
ChordiantTraining@chordiant.com
Chordiant Marketing Director
For Business and Marketing Analysts
Advanced Campaign Design
Course Description
Chordiant Marketing Director is a powerful tool kit which automates,
accelerates and manages marketing campaigns within a dynamic
business environment. Courses are designed to provide marketers
with the skills required to plan, define, execute and analyze
sophisticated, multi-stage outbound marketing campaigns across
multiple communications channels.
The Chordiant Decision Management education program employs a
combination of concept overviews, instructor-led demonstrations and
individual exercises to allow the delegates to obtain practical
experience on the tool. The program is presented in the context of
actual business cases to facilitate an understanding of the tool’s
applications in a real-world marketing environment.
.
Duration
• Marketing Director: Advanced Campaign Design - 2 days
Target Audience
The course is aimed at Marketing Analysts and Managers, Database
Marketers and other Marketing team members who will utilize
Chordiant Marketing Director for campaign design/ management and
marketing planning/analysis.
Chordiant Worldwide Education Services • 8 Commerce Dr. • Bedford, NH 03110
ChordiantTraining@chordiant.com
Pre-Requisites
Attendees should have direct marketing experience as well as:
• Knowledge of personal computers and MS Windows®
• Understanding of relational databases
• Experience with planning and implementing marketing campaigns
• For Advanced Campaign Design, successful completion of
Fundamentals of Campaign Design and a minimum of 12-weeks
practical experience with Marketing Director
Course Objectives
• Comprehension of Marketing Director tool features and functionality
• Campaign design and management skills development through
hands-on practice sessions
• Design and devel