Published date: July 2, 2009
© 2009 Avangate page 1
Interview with Geno Prussakov
“Activation and performance bonuses work well to get the ball
rolling. The real and lasting motivation can only come from
Cristi Miculi, Affiliate Network Coordinator, Avangate
Interviews, Published date: July 2, 2009
Evgenii (Geno) Prussakov is the founder and CEO of AM Navigator LLC ,
where he works as a consultant and program manager, helping vendors sell
more through affiliates. He is an affiliate marketing evangelist, an international
speaker, sharing his successful experience to affiliate managers worldwide via
Search Engine Marketing Journal , FeedFront Magazine , Econsultancy.com’s
blog and through his own blog . Geno was voted the "Best OPM of the Year"
for three years in a row (2006-08) by the largest online affiliate marketing community,
He is also the author of A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate
Managers & Merchants , a book which explains the basics of affiliate marketing from the
merchant’s point of view. After reading it, I felt like I wanted to know more from Geno, who
was kind to answer a few questions.
Cristian Miculi: Please tell us a bit about yourself: where does the passion for affiliate
marketing come from?
Geno Prussakov: My name is Geno Prussakov. I was born in the Republic of Moldova, back in
the days when it was a part of the Soviet Union. I am a professional linguist, and I have also
studied psychology and philosophy in Oxford. Additionally, I hold a Master's degree in
international relations from the University of Cambridge.
I have been involved in eCommerce for over a decade, and started with affiliate marketing
some six years ago promoting an online store that I owned at the time. Largely due to a
successful affiliate marketing